AI Insights · Timothy · January 2022
Top 5 Social Apps on Android in Portugal Q4 2021
In Q4 2021, the top social apps on Android in Portugal showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at Instagram, TikTok, Facebook, X, and Playsee.
In the fourth quarter of 2021, the top social apps on the Android platform in Portugal demonstrated diverse trends in downloads, revenue, and active users. Here’s a detailed breakdown of the performance of Instagram, TikTok, Facebook, X, and Playsee: Explore Local Reels.
Instagram saw relatively stable weekly revenue, peaking at approximately $127 in late September and tapering off to around $56 by the end of December. Weekly downloads fluctuated, starting at 8.7K in early October and peaking at 13.3K in the final week of December. Active users remained consistently high, with a minor decline from 2.9M to around 2.87M over the quarter.
TikTok experienced a robust increase in weekly revenue, starting at $10.3K at the end of September and reaching a high of $20.1K by late November. Downloads showed a varying trend, beginning at 10.5K and dropping to around 6K in late November, before surging to 10.9K in the last week of December. Active users remained strong, fluctuating around 1.5M throughout the quarter.
Facebook maintained a steady weekly revenue, with figures hovering between $2.6K and $4.3K. Downloads exhibited a mixed trend, starting at 5.5K and reaching a peak of 7.9K in the week of December 20. Active users showed a slight fluctuation, remaining around 4.3M for most of the quarter.
X showed no revenue throughout the quarter. However, downloads displayed notable peaks, especially in early November with 7.7K, and a steady rise to 4.8K by the end of December. Active users remained relatively stable, averaging around 615K, with minor fluctuations.
Playsee: Explore Local Reels also reported no revenue. Downloads varied significantly, starting at 2.6K and peaking at 7K in the final week of December. Active users showed a similar trend, beginning at 2.1K and increasing to nearly 5K by the end of the quarter.
The data presented here is sourced from Sensor Tower, offering deeper insights into the performance metrics of these leading social apps on the Android platform in Portugal.
